Yesterday, there was this interesting blurb noting how Nike actually owns the rights to one of Mississippi State’s logos.
Today’s installment of Nike taking over the world comes from Big Ten country:
According to Purdue’s associate athletic director, Tom Schott, it was Nike’s idea to make some changes to Purdue’s old train logo.
“It’s really a Nike driven initiative,” Schott told The Exponent. “Nike had come to us a while back with some suggestions. Nike said the train logo we used was not good on apparel. The smoke didn’t work on shirts and hats. They recommended this slight revision.”
CBS’ Tom Fornelli notes the neat thing about this new logo:
So since Nike felt the old train logo didn’t work well on apparel because of the smoke, so they decided to come up with a new train logo that features smoke. Makes sense to me!
For those of you Bama fans holding out for black jerseys or a script A on the helmets, there’s hope yet.