A struggling economy. A fundraising campaign that required a donation on top of the cost of tickets. And a 2-10 football season that resulted in a coaching change.
All of it has added up for Ole Miss, which is down 3,000 season tickets sold from this time last year. Overall, the school has sold 32,000 season tickets, out of a 45,000 ticket allotment, for this fall.
“We got some work to do,” athletic director Ross Bjork said. “There’s no doubt about that. We just have to keep talking, keep pushing, keep selling.”